Prince Harry will become the first chief impact officer of BetterUp, a San Francisco-based startup that provides employee coaching and mental health assistance.
- BetterUp is a company that helps people get in contact with coaches or counsellors
- In his role, Prince Harry will promote mental fitness and expand the company’s roster of coaches and counsellors
- The role follows Prince Harry’s other contracts with Netflix, Spotify and Apple
The move comes about a month after Prince Harry and his wife Meghan, Duchess of Sussex made a final split and said they would not return as working members of the royal family.
Prince Harry has spoken publicly about his struggles with grief following the death of his mother, Princess Diana, in a car crash in 1997.
Earlier this month, Meghan told TV interviewer Oprah Winfrey that living in the royal family had pushed her to the brink of suicide.
BetterUp, founded in 2013, offers a mobile app that connects people to coaching, counselling and mentorship programs.
The service is used by more than 300 businesses including Chevron, Snap and AT&T’s WarnerMedia.
In his new role, Prince Harry will help promote mental fitness and expand the company’s roster of coaches and customers, among other duties, a company blog post said.
“I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” Prince Harry said in the blog post.
He also said he had been working with a BetterUp coach and found it “invaluable.”
“I was matched with a truly awesome coach who has given me sound advice and a fresh perspective,” he said.
BetterUp raised $US125 million ($163 million) in February, taking its valuation to $US1.73 billion.
Prince Harry and Meghan now live in Southern California and signed previous deals to deliver programming to Netflix and produce and host podcasts for Spotify.
Prince Harry also is working with Winfrey on a documentary series about mental health for the Apple TV+ streaming service.