Saregama on Tuesday announced a global music licensing deal with short format video platform Triller.
”As part of this deal,will license its entire catalogue to allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse languages like , , , , , , , , and , amongst many others,” said in a regulatory filing.
The coming together ofand will empower the content architects with the prowess of music that has been adored by generations globally, the company added.
Bobby Sarnevesht, Chairman and co-owner ofsaid represents the rich diversity of music and the company is excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years. ”This new agreement reiterates our commitment to supporting publishers in and around the world as we grow the platform,” he added. Last year, had announced a global deal with to license its music for video and other social experiences across and Instagram.
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